Google Slap What is That

Perhaps you've heard the term, Google Slap. Sounds rather brutal doesn't it? Well, it actually is pretty brutal if it happens to you. The Google Slap will only happen to you if you're working in PPC or pay per click advertising.

A long time ago PPC was very simple. You placed an ad, paid for a position and that was about it. The better the keyword, the more money the ad costs for a higher position. The problem with this came over time as too many people were placing ads that lead to the very same website. The other problem was ads that lead to very poorly designed websites. Sites that had horrible content and sites that were trying to make money on Adsense, the opposite of Adwords, by something that is a little complicated to understand. The bottom line is that Google decided to take a stand and stop all the poor advertising so that both the advertiser and the person seeking to find related content to their search a good experience.

So, what exactly is the Google slap? Google slaps an advertiser that does not meet with their criteria in advertising. If you are going to use Google's Adwords, or PPC, if you are paying someone to advertise for you, you MUST know what's going on. You can become banned and your domain will reap heavy penalties that can cost you a lot of money to advertise even in places where no one else is placing any PPC ads if you don't please Google and follow the rules.

These things are too complex to explain in my blog, but a word of caution to those using Google for PPC. Make sure you or your PPC manager knows exactly what they are doing and if you are using a PPC manager, get a FULL report on your PPC costs per keywords used, clicks successfully bringing in traffic etc... the more you understand the better you'll be.

Until next time,
Chrisi D.