I've been on vacation for the past 6 days and while I was away we had a very rainy day so we stayed in the hotel. What to do... what to do... I built a new website in about 6 hours. It's ready to upload, but before I put it online I want to get a few articles written. I'd love to see this site get listed in less than 6 days.
So... This time I'll be putting in a little more effort than I did with my own ReddingSEO.com site. I'll be writing a few more articles for my Redding Search Engine Optimization site as well. I'm not in a big hurry at this point. As with any business I have a ton of other work to do. In the past few weeks I've been doing some research for a client who's been using PPC (pay per click) to pull traffic to his site. After researching what his PPC manager was doing, I was able to see that he's been paying to have people buy his products.
Sadly, many business owners have too little time for research. In this case, it has cost thousands of dollars before discovering the true value of his PPC campaigns. The main problem was in selecting a PPC manager that has no interest in helping his client profit. The only profits here went into the PPC managers pocket.
As soon as my new site goes live I'll let you know. We'll track the results together.
Until next time,
Chrisi Darrington
Tuesday, December 23, 2008
Friday, December 19, 2008
Getting Listed in Google Fast
I've just written a two page article on how to get listed in Google fast. There are just two very simple steps to getting listed quickly. I'm not talking about getting listed in Google in a few hours, I'm talking about a week.
Most people have to wait months. You can do it in a few days or a minimum of a week by following the two suggestions I have written in the article on my ReddingSEO.com.
Getting listed quickly really should not be the goal. Getting listed within a week or so is a good goal, but it is just as important to make sure your site is properly optimized before Google's little robot comes to spider your site.
Visit ReddingSEO.com to learn more. :)
Most people have to wait months. You can do it in a few days or a minimum of a week by following the two suggestions I have written in the article on my ReddingSEO.com.
Getting listed quickly really should not be the goal. Getting listed within a week or so is a good goal, but it is just as important to make sure your site is properly optimized before Google's little robot comes to spider your site.
Visit ReddingSEO.com to learn more. :)
Thursday, December 18, 2008
Redding Search Engine Optimization Dec 18
Today is December 18 and Redding SEO is now at position number 15. When Google first grabbed my site's URL it was Number 13, then dropped down a few days later to number 17, and now it's up two notches from there.
So, you can see there's some fluctuation in the beginning, and actually there are always adjustments for search engine placement. What is important to note is that it does take time, but the time is well spent in regards to getting a top 10 placement in Google.
At this point I'm just keeping track and logging my results here. Then a few months from now when I'm listed on page one within the first 3 results you'll be able to see the progression for yourself.
My website is all about search engine optimization. It is exactly what Google, Yahoo and MSN want to see when considering relevance. It is only a matter of time before my site wins that wonderful first few results placement.
You may be wondering what I'm doing off my site in order to gain a better position. Well, due to my busy schedule, and the fact that I'm actually on vacation for a week, I'm not really doing anything right now more than just trying to keep a few news posts here for my readers. On my site I've added some new information as well. This will keep my RSS feed up to date.
Fresh, relevant content, this is what matters.
Until next time,
Chrisi Darrington
So, you can see there's some fluctuation in the beginning, and actually there are always adjustments for search engine placement. What is important to note is that it does take time, but the time is well spent in regards to getting a top 10 placement in Google.
At this point I'm just keeping track and logging my results here. Then a few months from now when I'm listed on page one within the first 3 results you'll be able to see the progression for yourself.
My website is all about search engine optimization. It is exactly what Google, Yahoo and MSN want to see when considering relevance. It is only a matter of time before my site wins that wonderful first few results placement.
You may be wondering what I'm doing off my site in order to gain a better position. Well, due to my busy schedule, and the fact that I'm actually on vacation for a week, I'm not really doing anything right now more than just trying to keep a few news posts here for my readers. On my site I've added some new information as well. This will keep my RSS feed up to date.
Fresh, relevant content, this is what matters.
Until next time,
Chrisi Darrington
Wednesday, December 17, 2008
What is Web 2.0 o
What is Web 2.0 o - Finding a Good Web Designer
Web 2.0 o is actually Web 2.0 and not Web 2.o using a zero instead of the letter O. Understanding what this means is the begining of understanding how to find a good web designer.
Finding a good web designer can be a real challenge. If you try searching for one by using any search engine your search will be endless. So, to narrow your search you might try seeking a web designer in your local area.
One of the main benefits of working with someone locally is that you can meet with them in person. This will allow you to get to know them on a more personal level. I have many clients who I've built websites for that live in my area. Sometimes we've discussed how to develop their website over lunch, my favorite way to work.
There are several things you should be looking for in a web designer today. What you look for in some cases may have to do with what you can afford. However, I must warn you, that old saying, "You get what you pay for" is to some extent true.
I say some extent because there are some people who know how to design web sites, but it's more like a hobby, not a business. Perhaps a friend of yours can do your site for free, or very low cost. This is great is you're building a web site for fun or maybe just a site to show off your own hobbies.
Depending on your friends skill, this can be a very bad idea if you're actually wanting to develop a business web site.
The other problem you can run into is feeling rather awkward if you are not happy with the design, but it's your best friend or your friends, friend, and you don't want to hurt their feelings.
If you want to go the distance and actually hire a web designer, you want to look for a designer who understands what Web 2.0 is. Many people, including some web designers, don't actually know what Web 2.0 is. Some think it's some sort of new web design, a new program, or it's a new requirement in the html, php, etc...
Web 2.0 is really all about interaction. Before blogs, the Internet was rather static. Your interaction with any web site was mostly through email. Forums have been around longer than Blogs, but forums are much more difficult to build and maintain than blogs. Blogs can be managed by anyone that can type and follow simple directions.
Web 2.0 offers a way for people to interact through blogs, video, pod casts, social bookmarking, and places like Myspace and Facebook etc.... Simply put, Web 2.0 is an Interactive Internet. There are a variety of ways you can use Web 2.0 to enhance your web site both on and off your site.
Your web designer should know how to help you build your business through a variety of Web 2.0 mediums. You don't need to use every medium, but understanding each of the available types of interactive mediums available and how to use them effectively will increase your the success of your business online.
When it comes to web design, it is a wise decision to know what you need and what you're paying for. What is web 2.0 o? It's Web 2.0 and it's many different types of Interactive Mediums using both on site and off.
Until next time,
Chrisi Darrington
Monday, December 15, 2008
PPC SCAMS
Have you heard of PPC? Which is Pay Per Click. It's when you pay for listings in Google and Yahoo as well as other search engine directories.
Well, I have to tell you that it can be a great way to gain traffic to your website, but it can also cost you a bundle if, a. you don't know what you're doing, b. you pay someone to do it, but you don't understand how it works.
Either way, you musts learn the basics of PPC before you can expect to profit from it. So, I've written an article of sorts. It's really more like a very long comment. I was so upset by what this PPC campaign manager was doing to my friends, friend, that I just had to write it down.
You'll find the article listed in my articles directory under PPC Scams.
I hope you gain some understanding over what PPC is and what it is not so that you don't end up getting scammed like our poor buddy, Joe.
Until next time,
Chrisi Darrington
Well, I have to tell you that it can be a great way to gain traffic to your website, but it can also cost you a bundle if, a. you don't know what you're doing, b. you pay someone to do it, but you don't understand how it works.
Either way, you musts learn the basics of PPC before you can expect to profit from it. So, I've written an article of sorts. It's really more like a very long comment. I was so upset by what this PPC campaign manager was doing to my friends, friend, that I just had to write it down.
You'll find the article listed in my articles directory under PPC Scams.
I hope you gain some understanding over what PPC is and what it is not so that you don't end up getting scammed like our poor buddy, Joe.
Until next time,
Chrisi Darrington
Saturday, December 13, 2008
SEO TIP Know Your Audience
Search engine optimization begins with knowing your audience.
Understanding your audience may seem like an obvious statement. If you sell pickles, you know your audience enjoys pickles. However, knowing your audience goes deeper than simply knowing that what you sell or what you have to say, is important to them.
Recently I have been asked to analyze two different websites. Both of these websites sells something people love to buy. However, there are several problems that need to be addressed. Exploring how to optimize their site for search engine traffic will help to weed out the problems they need to address.
Let's consider the first site, we'll justs call it Site A. Site A is about a delicious food that people enjoy as a snack. However, the first thing you see when you get to their website is not about their product, but rather a totally different subject, product distribution.
There is nothing wrong with inviting people to join them in distributing their product. What is needed is a separate section of their site, or a separate site altogether, where people can learn about becoming a vendor or distributor.
Poor search engine optimization will drive the wrong audience to your site. It will also leave the search engines clueless as to what your site is about. Knowing good the good bad and ugly parts of this search engine optimization puzzle will help you to avoid poor SEO.
What people are typing into the search engines for site A is something like this:
Cranberry Gum Drops, and although site A sells this product, the main theme of their site seems to be how to become a distributor for their product.
If I was looking to buy the product and was unable to actually find it on the website, I think I'd be a little frustrated. It goes without saying that you don't want to frustrate your customers.
What's the solution? Site A needs to use keywords on their site that target the audience they want coming to visit their site. They are looking for distributors, not thirsty consumers. So the keywords they need to use would target people seeking a distributorship, not people wanting to eat their product.
To be continued...
Understanding your audience may seem like an obvious statement. If you sell pickles, you know your audience enjoys pickles. However, knowing your audience goes deeper than simply knowing that what you sell or what you have to say, is important to them.
Recently I have been asked to analyze two different websites. Both of these websites sells something people love to buy. However, there are several problems that need to be addressed. Exploring how to optimize their site for search engine traffic will help to weed out the problems they need to address.
Let's consider the first site, we'll justs call it Site A. Site A is about a delicious food that people enjoy as a snack. However, the first thing you see when you get to their website is not about their product, but rather a totally different subject, product distribution.
There is nothing wrong with inviting people to join them in distributing their product. What is needed is a separate section of their site, or a separate site altogether, where people can learn about becoming a vendor or distributor.
Poor search engine optimization will drive the wrong audience to your site. It will also leave the search engines clueless as to what your site is about. Knowing good the good bad and ugly parts of this search engine optimization puzzle will help you to avoid poor SEO.
What people are typing into the search engines for site A is something like this:
Cranberry Gum Drops, and although site A sells this product, the main theme of their site seems to be how to become a distributor for their product.
If I was looking to buy the product and was unable to actually find it on the website, I think I'd be a little frustrated. It goes without saying that you don't want to frustrate your customers.
What's the solution? Site A needs to use keywords on their site that target the audience they want coming to visit their site. They are looking for distributors, not thirsty consumers. So the keywords they need to use would target people seeking a distributorship, not people wanting to eat their product.
To be continued...
Friday, December 12, 2008
Good SEO and SEO Scams
Sometimes you just have to say no. I have a potential client wanting me to help them rank well for a very competitive market. After doing my research I realized that it could take a year to accomplish this goal. In fact, there are simply no guarantees in the SEO world. I do not want to make any promises on something that far in advance. Too many variables here.
What I can do for this client is help him see where he is throwing money away. He is paying for someone to do PPC for him and yet this person will not give him any statisitics. He doesn't know what people are clicking on most, he has no idea how his site is converting, nothing. He just feeds this guy money and has to have faith that it's helping his business profits grow.
Sadly, this sort of thing happens quite often. My interest in starting a search engine optimization business came from a friend being scammed from an seo company. He was paying $80.00 a month for 10 keyword phrases. When I did the research I found that 9 of those keyword phrases had less than 10 searches on average a month. One keyword had almost 400 searches from Google.
Selecting keywords that people do not use to locate your business is obviously a waste of time. However, most businesses that hire someone to help them with search engine optimization have no idea what makes a good seo company and what is a bad seo company.
You can read more about search engine optimization by visiting my ReddingSEO.com website.
Until next time,
Chrisi Darrington
What I can do for this client is help him see where he is throwing money away. He is paying for someone to do PPC for him and yet this person will not give him any statisitics. He doesn't know what people are clicking on most, he has no idea how his site is converting, nothing. He just feeds this guy money and has to have faith that it's helping his business profits grow.
Sadly, this sort of thing happens quite often. My interest in starting a search engine optimization business came from a friend being scammed from an seo company. He was paying $80.00 a month for 10 keyword phrases. When I did the research I found that 9 of those keyword phrases had less than 10 searches on average a month. One keyword had almost 400 searches from Google.
Selecting keywords that people do not use to locate your business is obviously a waste of time. However, most businesses that hire someone to help them with search engine optimization have no idea what makes a good seo company and what is a bad seo company.
You can read more about search engine optimization by visiting my ReddingSEO.com website.
Until next time,
Chrisi Darrington
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